PR & Marketing

Public Relations & Marketing

Committee Goals:

  •  To create and implement a strategic marketing campaign to increase Sigma’s visibility and attract new members. This includes the following:
  • Create advertising campaigns to complement our marketing strategies.
  • Develop the public relations aspect of the Committee by building and maintaining strong relationships with faculty and staff, student organizations, prospective and current Sigma members, alumni, and other committees within Sigma Alpha Delta.
  • Raise money for appropriate use within the Baruch Community as well as for altruistic acts in the Greater NYC Community.
  • Recruit and develop committed members that will be instrumental in the successful completion of the Committee’s missions and goals.
  • Utilize and enhance the expertise of the other Sigma committees to plan and execute events.

    •  Vice Chair of Promotions: TBA

    Vice Chair of Advertising: Besart Alajbegu

    Vice Chair of Public Relations: Jenny Smith

    Joseph Milano Chairperson joseph.milano@sigmabaruch.org

    Joseph Milano

    Chairperson

    joseph.milano@sigmabaruch.org

    Committee Positions

    Advertising Manager

    • Oversees and assists in the initiation, development and execution of advertising campaigns, including events flyers, brochures, and promotions plans.
    • Advertising Specialists
    • Develop and update graphic and written forms of advertising for Sigma.

      Marketing Research Specialists

    • Collects and assesses relevant data to initiate or refine Committee campaigns, quantify and improve member performance, and improve communication.

      Communications Manager

    • Oversees all aspects of communication within the Committee as well as between other committees and members.
    • Works directly with the Information Specialists on committee responsibilities and assigned roles.

      Information Specialists

    • Assist the communications manager with gathering, analyzing and distributing information relevant to meetings, upcoming events, and strategies.

    Public Relations Manager

    • Oversees the Committee’s public relations efforts, including with faculty, staff and media.

    Public Relations Specialists

    • Utilizes  written, verbal and visual communication to accomplish the committee’s public relations goals and initiatives.

    Newsletter Editors

    • Designs, collect information, and work to revise the Newsletter.